For over 20 years, Sarita has combined her expertise in technology, consumer culture and creativity to build brand strategies, businesses units, platform capabilities and high performing teams that bring brands to life in exciting, innovative and profitable ways. Now she’s bringing this knowledge to brands big and small through the sNb consultancy.
In 2015, she joined Sonos as the Global Head of Digital Brand Experience. In that role, she built the Direct-to-Consumer (DTC) business and created a Digital Center of Excellence for the company that encompassed all aspects of the brand experience - from strategy to activation - across platforms (.com, social, crm, performance media, data, etc.). She pioneered in-app messaging, augmented reality and data-driven communications for the company. She also led Sonos' customer engagement and relationship management cross-functional team across all channels, using technology and data to create value-centric customer experiences.
Prior to moving to the greater Los Angeles area, she was a NYC creative and media agency veteran. Sarita was on the executive leadership team at Havas Worldwide and the Global Director of Strategy, working with the network’s largest clients to build strategic and creative solutions for brands. She also worked at Ogilvy & Mather, The New York Times and National Public Broadcasting.
Before joining the advertising and media world in NYC, Sarita worked for the U.S. Department of Commerce, National Information and Technology Administration, Office of International Affairs. In this global role, she was the Chairwoman for the U.N. group on advanced networking technologies and a senior staffer for the Assistant Secretary of Commerce, driving policy decisions related to the Domain Name System, cybersecurity and global Internet access.
Sarita is on the Board of Directors for the Brooklyn Community Pride Center and advises several NGOs on how to use digital platforms for social good. She has spoken at forums and classrooms around the world.
She plays the bass guitar and percussion, is a trained Indian classical dancer and an ongoing digital-nerd-in-training (currently working on audio tech recordings in the podcasting space). When she isn't working towards her Private Pilot’s license or traveling around the globe, she’s feeding, bathing and clothing her 2 sons (ages 1 and 3).
She has been named a Crain’s 40 Under 40.
